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Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma) PDF




by BPP : Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)

ISBN : #0751741353 | Date : 2002-08-30

Description :

PDF-bc161 | This study text focuses on planning and control in strategic marketing management. It is part of a range of CIM study texts which carry the full recommendation of the CIM examiners…. Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)


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by Brian Mahoney : Dental Practice Management Free Online Advertising Secrets to Massive Money Now!: Family Dental Practice Video Marketing Strategy Website Traffic & Secrets

ISBN : #1542457238 | Date : 2017-01-09

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by Harvard Business Review : HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)

ISBN : #1633694615 | Date : 2016-05-03

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PDF-e6830 | Put an end to miscommunication and inefficiency―and tap into the strengths of your diverse team.If you read nothing else on managing across cultures, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you manage culturally diverse employees, whether they’re dispersed around the world or you’re working with … HBR’s 10 Must Reads on Managing Across Cultures (with featured article “Cultural Intelligence” by P. Christopher Earley and Elaine Mosakowski)


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by Bruce E. Winston : The Master Management Builder and His Structure: A Story of Walls, Arches, and Learning

ISBN : #1929217013 | Date : 1999-07-01

Description :

PDF-35ff3 | The Master Management Builder and His Structure is an allegory about a manager/leader who sets out to learn about being more effective. In his journey he encounters academicians as well as other managers who seem to have the knowledge of how to be an effective manager. The Master Management Builder becomes an apprentice to the Benchmarking Master and learns the time-tested principles of being a go… The Master Management Builder and His Structure: A Story of Walls, Arches, and Learning


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Building Strong Brands PDF




by David A. Aaker : Building Strong Brands

ISBN : #002900151X | Date : 1995-12-12

Description :

PDF-7de05 | In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald’s, and others to demonstrate how strong brands have been created and managed.As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker’s pathbreaking book, Managing Brand Equity, managers discover… Building Strong Brands


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Building Strong Brands by by David A. Aaker

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Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good PDF




by Chuck Wall : Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good

ISBN : #1629561355 | Date : 2015-10-01

Description :

PDF-3a49e | Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.  Stop, Look, and Listen is the story of how Bob puts the principles put forth in Chuck Wall’s Customer CEO: How to Profit from the Power of Your … Stop, Look, and Listen: The Leadership Fable About Putting Your Customers First and Keeping Them There for Good


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Methods of Persuasion: How to Use Psychology to Influence Human Behavior PDF




by Nick Kolenda : Methods of Persuasion: How to Use Psychology to Influence Human Behavior

ISBN : #0615815650 | Date : 2013-10-15

Description :

PDF-cf13b | Over 25,000 copies sold. Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people’s thoughts. He developed a “mind reading” stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You’ll learn how to use those p… Methods of Persuasion: How to Use Psychology to Influence Human Behavior


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by Venkatesh Upadrista : The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead

ISBN : #1498707718 | Date : 2015-01-29

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PDF-a8f08 | If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. The Art of Consultative Selling in IT provides a practical framework for becomin… The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead


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by Rachel Botsman : What’s Mine Is Yours: The Rise of Collaborative Consumption

ISBN : #0061963542 | Date : 2010-09-14

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PDF-2032a | “Amidst a thousand tirades against the excesses and waste of consumer society, What’s Mine Is Yours offers us something genuinely new and invigorating: a way out.” —Steven Johnson, author of The Invention of Air and The Ghost MapA groundbreaking and original book, What’s Mine is Yours articulates for the first time the roots of “collaborative consumption,” Rachel Botsman and Roo Roger’s … What’s Mine Is Yours: The Rise of Collaborative Consumption


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Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy) PDF




by Teresa A. Swartz : Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)

ISBN : #1559388552 | Date : 1995-08-25

Description :

PDF-c9d8f | This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality…. Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)


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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (Marketing/Sales/Adv & Promo) PDF




by Rick Page : Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (Marketing/Sales/Adv & Promo)

ISBN : #0071418717 | Date : 2003-04-14

Description :

PDF-03f94 | “No longer is being ‘a good closer’ the basis of sustainable success. Instead intakes the kind of strategic thinking Rick Page outlines inHope Is Not a Strategy.”–Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado Master of the complex sale, Rick Page is the author of the bestselling book, Hope Is Not a Strategy, and one of the most sought-after sales consultants and trainers in … Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale (Marketing/Sales/Adv & Promo)


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Marketing Horizons Perspective Proceedings Developments PDF 099471891

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Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

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PDF-67b82 | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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How Get Video Right Essential PDF 984d109b1

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How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age PDF




by Simon Banks : How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age

ISBN : #1907308563 | Date : 2016-09-30

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PDF-2bd6c | … How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age


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[Pub.46Atb] How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age PDF | by Simon Banks


How to Get Video Right: The Essential Guide to Video Strategy in the Rapidly Changing Digital Age by by Simon Banks

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Marketing Strategy Anil Mishra PDF 3a3664a23

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by Anil Mishra : Marketing Strategy

ISBN : #8174468315 | Date : 2010-03-31

Description :

PDF-51ac3 | There are many definitions of strategy but in business it refers to how a firm manages both setting and achieving organizational objectives. This book emphasizes specifically at marketing strategy and, in particular, the strategy concerning the formulation and implementation of the marketing mix. The successful implementation of the marketing mix leads to satisfaction of customer wants and needs a… Marketing Strategy


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[Pub.47eXk] Marketing Strategy PDF | by Anil Mishra


Marketing Strategy by by Anil Mishra

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ProduktrBCckrufe Deutschen Automobilindustrie VerstA4ndnisproblematiken Markenkommunikation PDF F4459875f

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Produktrückrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verständnisproblematiken (Markenkommunikation und Beziehungsmarketing) (German Edition) PDF




by Michael van Venrooy : Produktrückrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verständnisproblematiken (Markenkommunikation und Beziehungsmarketing) (German Edition)

ISBN : #3658094982 | Date : 2015-04-21

Description :

PDF-f9cf1 | Michael van Venrooy entwickelt ein Faktorenmodell, das die verhaltenswissenschaftlich relevanten Kriterien für eine erfolgreiche und zeitnahe Umsetzung von Produktrückrufen in der deutschen Automobilindustrie in ein verhaltenstheoretisches Modell integriert. Über eine quantitative Analyse realer Rückrufdaten identifiziert der Autor drei Hauptgruppen von Rückrufteilnehmern, deren motivationale… Produktrückrufe in der deutschen Automobilindustrie: Motivations-, Kommunikations- und Verständnisproblematiken (Markenkommunikation und Beziehungsmarketing) (German Edition)


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